Email marketing is a great opportunity for any businesses to directly show a piece of content to their clients or potential customers. This is exactly why it is vital to align with an email marketing agency with experience.
What does an email marketing agency do?
What an email marketing agency does first is to analyze your brand identity. Afterwards, they create a piece of content according to your brand culture. You might want your brand to look more creative, more corporate, more friendly, funnier, etc. Therefore, they will create the email marketing strategy in order to increase your brand awareness through reflecting your brand’s real identity.
If you already have a database including the email addresses of your clients or the people who might be interested in your brand, that is perfect. If you don’t have this list yet, don’t worry! Email marketing agencies will guide you to have one.
Sending an email might sound very easy at first. However, it requires know-how to design, to create content, to use the right words, etc. Otherwise, it is very likely that your email will be deleted immediately by the reader. Or they will not even read the email at all.
Think about yourself. How many automated emails, newsletters do you receive in a week? Do you read them all? You might spend hours on creating an email without knowing why people do not read it. Here, you have email marketing agencies which will do this analysis and improve the mailing for your future communications.
What are the best email marketing agencies in Melbourne, Australia?
Here we have compiled a list of top digital marketing agencies offering email marketing:
- Frank Digital
- Due North
- Emote Digital
- The Walk
- Click Creative
- JTB Studios
Frank Digital is an award-winning digital agency. They combine strategy, creative and technology to deliver beautiful digital experiences across all channels and devices.
They combine the end-to-end capabilities of a large agency with the attitude and approach of a nimble independent. Let them be your email marketing agency and show you how creative they can go!
With over 60 years of business experience, Due North knows how to maximise what’s working, fix what’s not working and build what you’re missing to generate more profit at lower costs. This Australian digital agency has offices in Brisbane and Melbourne.
Through their content marketing and email marketing services, they can support you to build a valuable database of emails which belong to your potential customers. They will help you to promote your content on email with leads and clients.
Emote Digital is a digital agency with offices in Manchester, Melbourne and Sydney. They can design emails that your existing development team implements, or take existing designs and roll them out. It can be Mailchimp, Campaign Monitor or any other email marketing platform you use. Proudly, they are a MailChimp partner agency.
With a focus on conversions, their custom-designed emails will make you stand out from the inbox clutter. From the raw concepts through to distributions, their email marketing team will be there for you.
Melbourne-based digital agency The Walk wants to ensure their work results in sales, new customers, repeat business and a stronger pipeline. They plan and deploy your brand messaging with real insights, and make your voice heard where (and when) it matters. The Walk plans strategies, crafts powerful, SEO-optimised content, and reaches your prospects with all kinds of targeted promotions.
Their content and communications strategy happen on multiple media environments, including website, blog, email, social media, etc. Their direct marketing comprises email, SMS, mail out, telemarketing and other forms of direct marketing and lead generation. Give The Walk a chance to be your email marketing agency and prove themselves to you.
Click Creative is a boutique digital agency. They use analysis and creative design to build your brand in the minds of your customers & digital marketing to tell your brand story.
They want to use content to boost your visibility through your newsletters. Click Creative will analyze your target audience and create the content accordingly. Moreover, they will help you to send your emails perfectly with the support of their know-how in branding and digital marketing.
Bravo is a Melbourne-based creative digital agency that imagines, designs and builds audience-centred digital experiences. They say “if it can be imagined, we can build it”. You are welcome to challenge them!
With the support of their experience in content marketing, branding, UI/UX design and SEO, they can create an email marketing strategy for you. They know which design would attract your potential customers, which words will catch their attention, and what psychology makes them read your emails, etc.
JTB Studios is a creative, results-driven digital agency located in Melbourne. With an integrated, customer-centric approach to expand your digital footprint, they are a good candidate to be your email marketing agency.
If you work with them, you will see that they create frequent touchpoints with the customer to increase trust and ensure your brand remains front of mind. JTB Studios quantitatively tracks click-through rates, open rates, bounce rates and conversions as well as improving return rates and cross-sell opportunities.
Impressive is Melbourne’s leading boutique digital marketing agency, with a penchant for producing results that are quite simply, impressive.
They aim to maximise your lead generation services through their email marketing campaigns designed for your brand. Impressive builds that magical mix of valuable content and direct-response sales copy. That way you can keep potential customers engaged with your brand and eventually lead them to complete a sale.
Now, you know the best email marketing agencies in Melbourne and why we call them “the best”. If you are interested in exploring more digital agencies, you can see our list of the top digital agencies in Melbourne.